Video gaming in the United States is one of the fastest growing entertainment industries in the country. According to a 2010 study released by the Entertainment Software Association, the computer and the video game industry added US$4.9 billion to the economy of the United States. There are some estimates that by 2015 the worldwide gaming industry will possibly reach $70.1 billion.
The average American gamer spends an average of 13 hours per week playing video games.
In statistics collected by The ESA for the year 2013, a reported 90% of Americans play video games and the average American household now owns at least one dedicated game console, PC or Smartphone. The households that own these items play games most commonly on their Console or PC. 36% of U.S. gamers play on their smart phones. 43% of Video game consumers believe games give them the most value for their money compared to other common forms of entertainment such as movies, or music. Almost half of Americans who are gaming more than they did three years ago spend less time playing board games, watching TV, going to the movies, and watching movies at home. When Americans game, 62% do so with others online or in person yet the other person is more likely to be a friend than a significant other or family member. The most common reason parents play video games with their children is because it’s fun for the entire family or they are asked to. 52% of parents believe video games are a positive part of their child’s life and 71% of parents with children under 18 see gaming as beneficial to mental stimulation or education.
Demographics
The average age of a U.S. gamer is 30, the average number of years a U.S. gamer has been playing games is 13, and only 32% of the gamer population is under 18 years old. The American gamer population is 55% male and 45% female. Of those females, women 18 and older account for a greater portion of the population than males younger than 18.
Market statics
The bestselling console video game genres of 2012 were Action, Shooters, and Sports. The PC gaming market’s bestselling genres were Role-playing, Strategy, and Casual. For online games the most popular genres are Puzzle/trivia, action/strategy, and casual/social games. While there are many American video game developers that have been producing games for years, Japanese games and companies have regularly been listed in the annual lists of best sellers. The U.S. computer and video game dollar sales growth of 2012 was 14.8 billion dollars, showing a drop of 1.6 billion from the year before. The Unit sales growth featured a similar drop with the report of 188 million units sold from 245.9 in 2011. U.S gaming consumers spent a total of $20.77 billion on the game industry alone and currently hard copies of video games are still dominating in sales compared to digital copies.
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